7: Innovation


If you really, really… REALLY commit to the “cowpaths-to-roads” idea, then at some point the cowpath you are pursuing will feel like it’s headed straight for a cliff. You’ll wonder if you’re on the cusp of a significant innovation, or on the cusp of complete irrelevance to your market (and a complete loss of reader/subscriber value in what you’re publishing).

During this TEI Talk, I explore this fear and the very real tension that underlies it.