- Presentation: https://www.mindmeister.com/1664263634/tei-talks-6-of-18-ctas-and-post-opt-in-surveys-philip-morgan?fullscreen=1 (PDF version: https://drive.google.com/file/d/1cOKMKLPqHjeC5JPK6kL-fOgK8VDs_LB4/view)
- Miro board: https://miro.com/app/board/o9J_kkJt5n8=/
The Expertise Incubator framework focuses on maximizing the combination of reader/subscriber value and your future expertise value.
At some point, however, you may become interested in converting this significant amount of effort you’re pouring into the publishing into at least some current economic value for your business! This lecture offers a way to think about how to do that, and offers some specific methods you can implement.