10: What Is Business Research?

The second and third TEI challenges focus on small-scale research. Most of our instincts and preconceptions about research lead us astray. This talk will overview the landscape of business research so that you can understand the TEI approach to small-scale research. Slides | Transcript

9: List Growth

At some point, you will want all this effort you’re putting into publishing to have more impact; to reach more people. It’s at this point that you’ll start thinking about intentional list growth. This talk will suggest some approaches you can use. Links mentioned in this lecture: https://mailchi.mp/pewresearch.org/u-s-immigration-mini-course http://coder2consultant.com/ https://jonathanstark.com/vpb https://serverlessfirst.com/ https://jonathanstark.com/free http://positioningcrashcourse.com https://twitter.com/benedictevans/status/1327934955327025155 https://letters.superhelpful.com/p/the-portal … Read more

8: Publishing During Times of Social or Economic Distress

The year 2020 has been quite a year. I believe that in another 5 or 10 years, we won’t consider it unprecedented in its level of challenge and disruption. Instead, I think we’ll think of it as a preview — a training grounds — for future “interesting times”. Times like 2020 challenge our assumptions about what creates reader … Read more

7: Innovation

Links: Talk Notes: https://www.mindmeister.com/1665636662/tei-talks-7-of-18-innovation-philip-morgan?fullscreen=1 If you really, really… REALLY commit to the “cowpaths-to-roads” idea, then at some point the cowpath you are pursuing will feel like it’s headed straight for a cliff. You’ll wonder if you’re on the cusp of a significant innovation, or on the cusp of complete irrelevance to your market (and a … Read more

6: Selling to an Email List

Links: Presentation: https://www.mindmeister.com/1664263634/tei-talks-6-of-18-ctas-and-post-opt-in-surveys-philip-morgan?fullscreen=1  (PDF version: https://drive.google.com/file/d/1cOKMKLPqHjeC5JPK6kL-fOgK8VDs_LB4/view) Miro board: https://miro.com/app/board/o9J_kkJt5n8=/ The Expertise Incubator framework focuses on maximizing the combination of reader/subscriber value and your future expertise value. At some point, however, you may become interested in converting this significant amount of effort you’re pouring into the publishing into at least some current economic value for your business! This lecture offers … Read more

5: Surviving Daily Publication

The simple mechanics of exercise leading to endorphin production has a host of positive side effects, including reductions in depression, stress, anxiety, pain, and bodyweight and increases in self-esteem and wellbeing. The simple mechanics of the practice of publishing 3x/week or more to an email list creates its own host of positive second-order effects, including accelerated … Read more

4: A Recommended Platform

When you are publishing daily, any kind of excess friction will harm you. In this talk, I suggest a particular tech setup that’s mean to reduce friction so you can get more of the expertise-cultivating benefits of daily publication. Slides | Transcript

3: Examples of the Form

This TEI Talk is half of a circle that you need to complete on your own. In it, I walk through 10 examples of daily emailers, and talk about what we can learn from them. You complete the circle by signing up to their email lists — even for just a few weeks — to … Read more

2: What is Daily Publication?

There’s a simple definition for daily publication: frequently enough that you’re thinking about it every day. When you’ve created the productive obsession we’re seeking with the first challenge of The Expertise Incubator, you’ve succeeded in part of what that first challenge is meant to accomplish. There’s an even simpler definition: publish something to an email … Read more

1: How to Cultivate Expertise

The people I know who have the most interesting and lucrative careers have adopted “orphan problems”. These are problems that exist at sufficient scale and severity in the marketplace, but there’s no corresponding academic or credentialing path that supplies us with licensed experts to solve them. So, these folks become self-made experts in solving these … Read more